Английский ( Топики/Сочинения ): История «Макдональдса» и «Кока-колы»
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The History of «McDonald’s» and «Coca-Cola»
In 1937 the McDonnald brothers, Dick and Mark, opened little restaurant in California. They served hot dogs and milk shakes. In 1945 they have 20 waiters. All the teenagers in town ate hamburgers there. When the 1948 year came they got paper boxes and bags for the hamburgers. They put the price down from 30 to 15 cents. There were no more waiters — it was self-service. So it was cheaper and faster.
In 1960s the ‘McDonald’s company opened hundreds of McDonald’s restaurants all over the States. In 1971 they opened restaurants in Japan, Germany and Australia.
Now the McDonald’s company opens a new restaurant every 8 hours. There are more than 14,000 restaurants in over 70 countries.
The Coca-Cola story began in Atlanta in 1886. John Pem-berton invented a new drink. Two of the ingredients were the South American coca leaf and the African cola nut, Pember-ton couldn’t think of a good name for the drink. Finally, Dr. Pemberton’s partner Frank Robinson suggested the name Coca-Cola. Thirty years later the famous Coca-Cola bottle design first appeared.
For many years only Coca-Cola was made. They only introduced new drinks — Fanta, Sprite in the 1960s. The recipe of Coca-Cola is a secret. Today they sell Coca-Cola in 195 countries. Hundreds of millions of people from Boston to Beijing drink it every day. It has the most famous trademark in the world.
История «Макдональдса» и «Кока-колы»
В1937 году братья МакДональдс, Дик и Марк, открыли маленький ресторан в Калифорнии. Они подавали хот-доги и молочные коктейли. В 1945 году у них работало 20 официантов. Все подростки города ели там гамбургеры. Когда наступил 1948 год, у них появились бумажные коробочки и пакеты для гамбургеров. Они снизили цену с 20 до 15 центов. Больше не было официантов — стало самообслуживание. Поэтому все обходилось дешевле и быстрее.
В 1960-х годах компания «МакДональдс» открыла сотни ресторанов «МакДональдс» во всех штатах. В 1971 году они открыли рестораны в Японии, Германии и Австралии.
Сейчас компания «МакДональдс» открывает новый ресторан каждые 8 часов. Существует более 14 000 ресторанов в более чем 70 странах.
История кока-колы началась в 1886 году в Атланте. Джон Пембертон изобрел новый напиток. Два его ингредиента — южноамериканский лист коки и африканский орех кола. Пембертон не мог придумать подходящее название для напитка. В итоге партнер доктора Пембертона Френк Робинсон предложил название «Кока-кола». Тридцать лет спустя появился знаменитый дизайн бутылки кока-колы.
Много лет изготовлялась только кока-кола. Новые напитки — фанта, спрайт — были представлены в 1960-х годах. Рецепт кока-колы держат в секрете. Сегодня кока-кола продается в 195 странах. Сотни миллионов людей от Бостона до Пекина пьют ее каждый день. Это самая знаменитая торговая марка в мире.
1. When did McDonald brothers open first restaurant?
2. What did they serve there?
3. When did the Coca-Cola story begin?
4. Who invented this drink?
5. When did they introduce Fanta and Sprite?
shake — коктейль
self-service — самообслуживание
coca leaf — лист коки
cola nut — орех кола
trademark — торговая марка
Проект по английскому языку на тему «Mc Donalds»
специалист в области арт-терапии
Муниципальное общеобразовательное учреждение
по английскому языку.
г. Подольск
Пояснительная записка. ………. ……………3-4
1.2. Первый ресторан и распространение сети по Америке. 6-7
1.4. Выгодная вакансия для студентов. 10
2.1. Низкие цены в меню……………………………………………. 11-12
2.2. Экономия времени ……………………………………………. 13
2.4. Недобросовестное использование продуктов. 16-19
К проекту на тему: « McDonald ’ s ».
Почему я выбрал тему «McDonald’s»?
Когда мы с семьей ездим в Москву и путешествуем по другим странам, то я вижу очень много мест, где находится « McDonald ’ s ». Именно поэтому я и выбрал эту тему, в ходе изучения которой, я хочу узнать для себя историю его возникновения, выявить положительные и отрицательные стороны питания в этой сети ресторанов и насколько необходим « McDonald ’ s » в России для разного поколения.
Работая над проектом, я пользовался различными источниками информации: интернетом, посещал « McDonald ’ s », смотрел какое поколение в основном питается в ресторане, обобщал полученную информацию, анализировал ее и затем делал выводы.
Актуальность моей темы заключается в том, что люди по всему миру посещают и питаются в сети ресторанов McDonald ’ s с удовольствием.
Цель моего проекта: определить насколько необходим McDonald ’ s в России для разного поколения.
задачи моего проекта:
1. Узнать историю возникновения сети McDonald ’ s ;
2. Выявить положительные стороны питания в McDonald ’ s ;
3. Выявить отрицательные стороны питания в McDonald ’ s ;
4. Сделать опрос и подтвердить или опровергнуть выдвинутую мной гипотезу.
Предмет исследования : опрос.
На примере изучения и McDonald ’ s я составил таблицу и получил результат моего исследования. Я считаю, что поставленные мною цель и задачи выполнены.
Я использовал следующие электронные ресурсы:
I. The origin of McDonald’s
1.1.Creators of McDonald’s
Dick and Mac McDonald
1.2.The first restaurant and spreading around USA
In 1940, Maurice and Richard (“Mac” and ” Dick”) McDonald moved their father’s restaurant from Monrovia to San Bernardino, California. The restaurant was renamed “McDonald’s Famous Barbeque” and served over forty barbequed items. After the brothers realized most of their profits came from hamburgers, they closed their drive-in to establish a streamlined menu of just hamburgers, cheeseburgers, french fries, shakes, soft drinks, and apple pie. The restaurant’s name was again changed, this time to simply “McDonald’s,” and reopened its doors on December 12, 1948.
McDonald’s first filed for a U.S. trademark on the name “McDonald’s” on May 4, 1961, with the description “Drive-In Restaurant Services”, which continues to be renewed through the end of December 2009. In the same year, on September 13, 1961, the company filed a logo trademark on an overlapping, double arched “M” symbol. The overlapping double arched “M” symbol logo was temporarily disfavored by September 6, 1962, when a trademark was filed for a single arch, shaped over many of the early McDonald’s restaurants in the early years. Although the “Golden Arches” appeared in various forms, the present form as a letter “M” did not appear until November 18, 1968, when the company applied for a U.S. trademark. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois, on April 15, 1955, the ninth McDonald’s restaurant overall. Kroc later purchased the McDonald brothers’ equity in the company and led its worldwide expansion, and the company became listed on the public stock markets in 1965. Kroc was also noted for aggressive business practices, compelling the McDonald brothers to leave the fast food industry. The McDonald brothers and Kroc feuded over control of the business, as documented in both Kroc’s autobiography and in the McDonald brothers’ autobiography. The San Bernardino store was demolished in 1976 (or 1971, according to Juan Pollo) and the site was sold to the Juan Pollo restaurant chain. It now serves as headquarters for the Juan Pollo chain, as well as a McDonald’s and Route 66 museum. With the expansion of McDonald’s into many international markets, the company has become a symbol of globalization and the spread of the American way of life.
1.3.McDonald’s around the world
Of all the desolate places in the world, there it was! In today’s world it is such a well known brand that even countries that don’t have a McDonalds restaurant have more than likely have heard of it, or will be getting one in the neighborhood very soon. To some it is an unfortunate thing. Some places refuse to let McDonalds into their town, starting up petitions to stop the process, or one might think maybe just delaying the inevitable.
Of all the countries I have visited, not only the wealthy but poor too, the greater majority have at least one McDonalds. Regardless of if there are other multinational takeaway chain stores, there appears to commonly be the golden arches lurking somewhere.
Familiar Foods
To its credit though, McDonalds does offer familiar foods in unfamiliar surroundings. This is one of its marketing strategies. Not for the locals but for travelers, who are tired of eating the local food and need some familiar foods from home for comfort eating. Who better to offer this than a restaurant that you have at home? Most local restaurants trying to offer international cuisine do not do the perfect job. There is usually a degree of difference to what one is familiar with. For some it is not quite the same as home. But where ever you are in the world, McDonalds is always the same. With such quality control standards, it always looks and tastes the same. This can be positive or negative, depending on which way you look at it. I would say “boring” some would say “something I can trust”.
Country Specialties
Actually McDonalds is NOT always the same, in fact it is slightly different in every country. McDonalds caters for all different tastes, traditions and religions around the world. The majority of the menu is generally the same as the original USA McDonalds, but with each country having its own few additional menu items.
Some menu items have come about out of necessity and popularity. In India, Hinduism forbids the consumption of beef, and Islam forbids pork, this prompted McDonald’s initially to use lamb instead; it later switched to chicken due to its popularity. In predominantly Muslim countries like Malaysia, pork is not served due to Muslim dietary laws; the hamburger is called the beef burger, avoiding the word «ham». In Israel, with kosher dietary laws forbidding the mixture of meat and dairy products, cheeseburgers are not popular. McDonald’s runs kosher restaurants in Jerusalem and Buenos Aires, Argentina and offers a «Passover Bun» for the eight-day period in which practicing Jews abstain from leavened bread. «Veggie burgers» are offered wherever there is a significant demand, including India and much of Western Europe.
The following pages list all the different menu items I have discovered, not only through visiting myself but from information I have collected from other sources. McDonalds is always trying to capture a new market and hence they introduce new ideas onto the menu regularly. It would be very difficult to keep up with all of these. Some items are experimental and may only appear for a matter of weeks where others become a staple of the standard menu. I have tried to capture as many as possible.
Restaurant Variations
McDonalds has expanded out so much it now has a separate counter on the street selling soft serve ice-cream for the passersby in a hurry. This has been seen in Budapest and Hong Kong.
They also have a separate section McCafe, which serves the usual fare of coffee, tea, pastries, muffins and cakes. The café makes the takeaway stores a little more upmarket. In fact many McDonalds’ restaurants around the world are more elaborate than others. India and Egypt have a porter at the door to open it as you enter while the French version make it a more pleasurable experience by having a fancier premises to visit.
The price of menu items is not however relative to the economic status of a country. So for the poorer nations, the cost of a meal at McDonalds seems relatively expensive compared to a local meal, whereas the cost of a McDonalds’ meal in a well off nation is relatively cheap! As the McDonald’s burger menu in the United States is similar to that elsewhere, The Economist magazine devised the Big Mac Index, comparing the price of the Big Mac burger around the world.
1.4. Profitable position for students
McDonald’s is one of the famous organisation for part-time job seekers of students. Today I want to let you know how to get jobs in McDonald’s for current and prospective students. If you are looking for part-time and flexible work shift that won’t affect your lecture time then Mcdonalds is perfect for a student.
Lets have a look MacDonalds background in uk. McDonalds has more than twelve hundred and fifty (1250) restaurants in the United Kingdom. Thirty seven per cent (37%) of these are franchised. The company’s annual turnover in the United Kingdom alone hovers around a one and a half billion pounds average.
The most lucrative position for students in Mac.. is Crew Member. Now let me be very frank! what you need for this job? My answer is Smartness, a full bag of energy,with a great personality who can bring showmanship to the role to join our dynamic team, further more they must have a confident, welcoming and social personality, which can be used to build a strong rapport with their guests.
Guys! now I have a tricky way to get a job at MacDonald’s. Ask me what? Yes, please wait. Sometime this is very crucial than online job application though they always say ‘apply in online’. I must say different things like, go to store and ask for store manager then ask the manager for any job vacancy. He might say ‘we don’t have any vacancy at the moment please apply online’. Please don’t lose your hope, go another store ask, ask and ask. By doing this you’ll get job. Its unbelievable, is it! No this tricks really work. A couple of my known students got it by doing this.
